Behaviour and Information Technology Method

Question: Discuss about the Behaviour and Information Technology Method. Answer: Introduction Human-computer interface is a discipline that deals with human interaction with computers and the level of utility as a result of these interactions. One of the major ways human interacts with computers in current times is the internet and more precisely, websites form which they can access tons of information across all the aspects of life. Its therefore of grave importance that we study how the design and presentation of a given website facilitate the human-computer interaction, which is the sole purpose of this report. It is, therefore, the aim of this report to expound on what property or aspect of a website improves or hinders effective interaction hence lowering the utility of that website. This report will examine the components of a chosen site and with the information obtained, model an efficient website to serve both its owner and the visitors. This report will also evaluate the reaction of different people to various components of a website. The website given is a media website that specializes in news, ranging from sports, economy, politics and lifestyle. The images are placed above the texts, and the various elements are well positioned so that the website appears orderly (Polson, 2013). It has a scroll down structure and a search panel at the bottom below which contact shortcut for the company, online security link, terms of use and copyright information are included. At the top right and bottom center rests a beautiful company logo. Graphic images have been used a better part of the website to pass the message on the link below it (Tsai, 2014). Here is an example of an image used; There is also varying color use all throughout the site. The font in use is Helvetica size 11 which is visible to the medium type of vision and also not so complicated for quick reading because site visitors only take very short time in a given website and hence visible and easily readable font helps a great deal. There is also varying color use on the background to help in enhancement with most of the parts having black or gray text on white background (Lowry, 2014). In some parts the text has been animated, the flashing movement draws the attention of the visitor which increases the possibility of that text being read. The blue color is predominantly used trough out the page unifying the content of the company (Kaneshiro, 2015). The website also contains Ads as well as a promotion pop up for her customers. The content of the site is well managed and not monotonous since after visiting the site for the second time, the information as well as the images, has changed hence capturing the visitor's attention time and again (Mayshak, 2017). The news has been updated, and even newer images included hence prompting the visitor to follow the links and hence the information gets spread. The search panel at the top is a very important tool since it helps a reader who does not wish to go through the whole text looking for the specific thing so they just type the keyword and acquire it faster (Yang, 2016). This site has two search panels both at the top and the bottom hence catering even for that visitor who just remembered to such for something after scrolling all the way down. The site is also accessed within a considerably short period and hence no frustrations experienced by visitors due to slow loading sites which cause loss of visitors (Chen, 2016). There are also social media icons that pop up once a visitor clicks on a link making it easier for them to share content on the site to other platforms and once others click on the link, they visit the website too. It also includes a current weather conditions update section which would make a visitor want to visit the site again just to get an update and while in the process, they read other information in the site. Covering the whole extent of news coverage helps to cater for a bigger number of people and hence securing a bigger number of visitors (Mclaughlin, 2016). The inclusion of daily horoscope section would compel that section of visitors who love them to visit the site on a daily basis and in the process they get the daily updates which result in growth in the website's popularity (Abu-Doush, 2013). The appearance of the horoscopes is also animated helping to catch the attention of the readers. The website also includes a complaint and feedback section under my contact section right at the bottom of the site. This provides a platform for visitors to air their concerns so that the site owner can correct that. It is also a good platform where the website owner can interact with the sites visitors eventually equipping him/her with skills to improve the site (Kingsolver, 2014). There is also a section which provides to support articles where visitors can access any extra help they require on a given topic or issue. This helps to raise the level of satisfaction visitors get by increasing the range of sources (Lfstrm, 2015). Conversely, the website lacks chartroom provision where visitors can engage online on a given topic that has appeared on that website (Pallud, 2014). This is a very important tool that makes the readers feel they really own the site therefore they are likely to visit it even more often than not. This also provides the website owner with an easy way to assess the level of impact posts in the site are having on the visitors, that is, how interested they are to reading and assimilating the content in the site (Siibak, 2015). The site also lacks a touch of color scheme. This is where different colors are placed adjacent to each other in a key sentence contained in a website so that each word is contained in its own color background or some other color pattern. This draws the attention of color lovers really quick making sure they do not miss out on important points (Dania, 2016). To obtain more inclusive and conclusive results, i invited two colleagues in the university to review the site and comment, their names, Janet and Michael. Michael is a gentleman, 23 years and in his final year doing a bachelor's degree in economics whereas Janet is a lady 30 years old and currently working as an accounting consultant. Janet said the colors did not appear so appealing since blue appeared to be widely used, a color she termed as old. It was her view too that a little graffiti would aid in capturing attention of the youth audience. She said that fancy things make people of even her age feel that all their needs have been catered for and that, that piece is really meant for them. Also, she added that a comments box would help a new user capture the whole idea of the site faster. Michael said that the colors were okay for him, but the company logo does not have an element of news' or media.' He said that an image of some media device or recording tool should be crafted into the logo so that it can pass a message about the company by itself. The views of Janet differ slightly from mine when it comes to the addition of graffiti and fancy staff to the site, the reason being such an act would result in deviation from the whole message contained in the site. That kind of material depicts a website that contains artistic material such as drawings and painting website hence not appropriate for this site. On the part concerning colors, a little tuning up to make them shouting' would help. The addition of a comment box is in line with my view to enable engagements with visitors. I am in agreement with Michael's view that the logo should be redesigned to make it appear media-like.' Conclusion Most of the basic requirements of a famous website have been met by this website ranging from text size, font to color use. The content is well managed and regularly updated with graphical representation well used. Nevertheless some finer details need to be added to raise its functionality. Navigation through the site is well structured making it easy to access information available. The eye catching properties are lower than modern requirements in terms of vibrancy and intensity. Visitor's interaction platform is a component that should be added to the website to make their participation part of the website. More color patterns should be added to cater for those visitors who are fancy of colors since they react first to color then to content. The font color-background color difference should be worked on since on the topmost right corner, the light blue font on a gray background may not be clearly visible to some visitors. Lastly, the company logo should be modified to incorporate a more media oriented component.' The quality of the images in the site should be improved a note higher so as to improve the appearance of the site. References Abu-Doush, I., Bany-Mohammed, A., Ali, E. and Al-Betar, M.A., 2013. Towards a more accessible e-government in Jordan: an evaluation study of visually impaired users and Web developers.Behaviour Information Technology,32(3), pp.273-293. Blake, T., Nosko, C. and Tadelis, S., 2015. Consumer Heterogeneity and Paid Search Effectiveness: A Large?Scale Field Experiment.Econometrica,83(1), pp.155-174. Hsieh, M.Y., 2016. The most potential principles of social media.Computers Electrical Engineering,51, pp.376-388. JOHNSTON, K., JR., 2016.Method and system for securely updating a website. 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