Technology And The Technology At Right Time - 1251 Words

In this article authors have explained the nature of disruptive technology and argued that the leading companies ignore the importance to identify and nurture the technology at right time. They lose the battle to new entrants, who develop and commercialize those technology well ahead and capture the market before incumbent realize the importance of disruptive technology in business. Innovation is the driver for any industry growth and it has been observed that industries able to innovate as well as maintain current customer satisfied are successful. Author claims that the leading companies following too much to their existing customers and ignore future customers. The market research for new technology also surrounds the existing customers which are not interested in low performing new technology. So obviously they don t show interest until unless new technology meets their performance criteria. Business leaders were taught to follow their customers and this has been as proved as m antra for success from past. However, when managers only listen to their customers they will not be able to forecast merging market growth and will not be able to respond strategically. I do agree with authors point that concentrating only in existing customers allow them to improve the performance of mainstream technology and they become myopic about the future technology. Kodak is a classical example of failure due to disruptive technology. Kodak engineers were developed a digital camera inShow MoreRelatedIntellectual Property And Computing Technology1207 Words   |  5 Pagescomputing technology Intellectual Property refers to any original creative work manifested in a substantial form that can be protected. When an intellectual property right is mentioned, it refers to controlling the manner in which intellectual property is used, distributed or accessed. 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